Yaron Meerfeld, our COO and VP of Business Development, brings over 35 years of experience in leadership, business, and technology management within the Israeli High-Tech sector. With a Bachelor of Arts in Economics and Business Administration, he has held significant roles from International Sales Director to VP of Sales and Marketing, and VP of Marketing and Business Development. For the past 25 years, Yaron has led innovative startups specializing in printed RFID technology, Healthcare and Wellness technologies, and SAP enterprise market solutions. Outside work, Yaron enjoys mountain biking, reflecting his active lifestyle. He's a proud father of two sons and has recently embraced the joys of grandfatherhood, adding a new dimension to his life's journey.